Friday, January 22, 2010

Brand Shock Beard Wine

A friend of mine sent me this picture with the note "didn't know you  had done bearding modeling! ;)". I was young and needed the money. This sweet elixir made from fermented grapes is sold at Trader JoesHe replied "BTW - it was pretty good wine.  Good job maintaining "Brand Shock" as a premium brand." To which I replied "When Joe called and asked if he could market "brand Shock" elixirs in his supermarkets, I said my wine is drank by the same demographic as Cristal. He ordered 10000 cases immediately." My friend, who started his career in marketing, then replied "Thats the plan - D&D - Dismiss & Distinguish Dismiss the competition and Distinguish your brand as the top. That is Marketing 101 and that is Brand Shock!" If you're interested, here's the details of "Dr. Jebediah Drinkwell's Meritage". 

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Wednesday, January 20, 2010

The Whole Family Is Getting In On the Act

Our son's photographer, Photography By Marirosa, has a fun project this year. She's calling it the "Mustache Chronicles". She bought some ‘mustaches’ on a stick’ and all her 2010 clients will get to do a personal photo of themselves with one of them. She says "I want silliness, fun time and a bit of goofiness…at the end of 2010 I’m putting together a book about it!" I think the blonde mustache is a great contrast to my dark brown and red (and some grey) beard. My son looks good with a heavy 'stache. It suits him. I hope he grows up to be a great hirsute pogonologist.

Thursday, January 14, 2010

Even Celebrities Are Getting Into the Act

From (the wife sent it to me -Editor): From Goatees to Full Facial Hair: Are Beards the New Leading Man�Must-Have? – Style News - StyleWatch -

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Your Soul Patch Ain’t Got Soul

Before becoming a member of Beard Team USA, I wore a soul patch exclusively. It was facial calling card. Here's a repost of The Beard Coach's research into why it's called a 'soul patch'. I'm going with his recommendation and going to call it a 'jazz patch' from now on.

Your Soul Patch Ain’t Got Soul: "
billy ray cyrus

Seriously… why is that little dab of hair called a soul patch anyway? I’ve just finished trying to research this and I can’t find any satifactory etymology of the phrase anywhere. Here’s what I have been able to gather:

  • “Soul Patch” was first included in the Miriam Webster dictionary in 1991
  • According to a source on the Wikipedia entry, jazz trumpeters of the 1950s and 1960s grew them for increased mouthpiece comfort.
  • Also according to Wikipedia, Prince Philip, Duke of Edinburgh, called the first soul patch he saw a “poor, frustrated beard.”

So my theory on the history of the soul patch goes like this. It was the height of the 1950s jazz movement. African-American jazz musicians were getting freaky and white counterculture ate it up. They felt so cool and progressive hanging out at the club and grooving on the new sounds that were being made up on the spot. In the midst of that jazz-induced euphoria, these kids noticed their idols wearing this little patch of hair under their bottom lip, not knowing what reason it served. In an effort to be as cool as the cats on the stage, the guys that were caught up in the scene grew out a little patch to match… and the soul patch was introduced to the non-musicians of America.

That still doesn’t explain why it’s called a “soul” patch. Soul music isn’t really an offspring of jazz. Instead, it grew from African-American gospel crossed with rhythm-and-blues (R&B). And while R&B and jazz can both claim the blues as a parent, it’s hard to detect any resemblance between the siblings. An audible connection is even less present between soul music and its uncle jazz. So, there’s just no soul in a soul patch. I’m going to start calling it a “jazz patch.” You should too.

Real soul music was made by guys with real beards. Evidence:

Marvin Gaye?

Marvin Gaye beard

Barry White?

barry white beard

Isaac Hayes?

isaac hayes beard

There you have it. There is simply no denying the soulfulness of the full beard. You may think that little spot of hair under your lip gives you soul, but I’m pretty sure that the ladies aren’t feeling it. You want to see a woman feel the effects of a full soul beard? Play “Let’s Get It On” at your next house party. I guarantee that at least one of the girls in attendance will swoon and start turning her mind toward certain things…

You want to look like you’re a lovin’ man? Fill in the rest of your beard around that “poor, frustrated” jazz patch.

The Beatles Moustache Index

Reposted from Beard-Revue:

The Beatles Moustache Index: "

It’s not uncommon for me to look at photo of myself and instantly recognize when it was taken because of my facial hair. So too is it true that I see Beatles photos and know what year or recording session it was. The moustachery and bearding of a fellow is as much a clue as their surroundings or the suit they wear.

Thankfully, for folks out there with little bearing on the long-faced Beatles, there is at least this guide.